€46m worth of new business won by Dublin Convention Bureau so far this year

Sustainability and Sales are Key to Driving More Business Tourism to Dublin as the city joins Kyoto, Zurich, Sydney and Melbourne on the Global Destination Sustainability Index

Fáilte Ireland’s Dublin Convention Bureau has confirmed more than €46m of new business has been won for Dublin so far in 2017 at its mid-year review which takes place in the Gibson Hotel this morning (7th September 2017). This revenue boost was a result of winning 100 new conferences for the city and county over the last number of months, which are set to deliver almost 30,000 international delegates to Dublin which are set to take place over the period 2017 – 2020.



Among the conferences recently confirmed for Dublin are:

• World Con, the World Science Fiction Convention, taking place in 2019, delivering 5,000 delegates with value of €8m
• International  & European Congress on Obesity Conference, taking place in 2020, delivering 2,300 delegates with value of €3.7m
• European Federation of Periodontology’s 3rd Masterclinic, taking place in 2020, delivering 800 delegates with value of €1.3m

Looking towards the remainder of 2017 Sam Johnston, Manager of Fáilte Ireland’s Dublin Convention Bureau informed delegates that Fáilte Ireland would continue to create and convert leads from international clients and support more locally based conference ambassadors, to bring their international associations to Ireland for future conferences.  Mr Johnston emphasised -

“Our focus for the remainder of the year will be to deliver €63m of new business to Dublin by attracting more international conferences, events and incentive organisations to choose Ireland as their next destination. We are putting greater emphasis on widening out the season so that events can capitalise on quieter parts of the tourism season, and as we look to 2018 and beyond, we plan to introduce a ten year strategy for the growth of Ireland’s business tourism sector that will double the value to the local economy in that timeframe.”

Alongside these plans also comes news that Dublin is set to take part in the Global Destination Sustainability-Index (GDS Index), an international meeting/conference sustainability index which aims to promote the sustainable growth of international meeting destinations by highlighting best practices of responsible business tourism destinations. The GDS Index is a collaborative partnership between ICCA, ICCA’s Scandinavian Chapter, IMEX and MCI Group.  (See editor’s notes for more information).

Highlighting why Dublin has chosen to be included on the GDS Index, Mr Johnston emphasised -

“Sustainability is a hot topic across the world, and one that we cannot ignore as it has an impact on the growth of business tourism in Ireland. Not only are more meeting and conference organisers looking to host their event in a destination that uses sustainability to improve the social, economic and environmental development of their area, but there are more events on sustainability that Ireland can pitch for, and win. We plan to use Dublin’s participation in the GDS-Index as an opportunity to benefit the Irish economy and make Dublin a recognised ‘sustainable’ destination of choice across the globe.” 

Speaking about the benefits of the GDS-Index, Guy Bigwood, Group Sustainability Director for one of the world’s largest conference organiser organisations, MCI Group, said:

“To remain competitive in today’s socio-economic climate, leading event destinations need to highlight more than the technical capacity of their meetings industry. Increasingly, the meetings industry needs to demonstrate how their destination adds value – for delegates, our environment and society overall.”

Find out more about the Global Destination Sustainability Index at www.gds-index.com